1. A TV that fits beautifully in your home – designed to look just like a picture frame
2. Ground-breaking Matte Display absorbs reflections – for a glare-free viewing experience*
3. Transform your TV into a work of art when it’s turned off
4. Powered by Quantum Dot for a naturally bright and colourful picture
5. Easily switch up the colour of your Frame TV with customisable bezel frames**

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
**Customisable bezels sold separately.

Modern Frame Design with Bezel*
A TV that looks just like a picture frame – with a stunningly slim profile and customisable bezel frame options*, The Frame will fit perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame.
*Customisable bezels each sold separately. Available at theframebezel.com.

Matte Display
Tired of seeing distracting glare on your TV screen? The Frame’s ground-breaking Matte Display overcomes this problem as it absorbs reflections – so even in bright light you’ll have the best possible viewing experience, without any distractions. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*.
*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Art Mode (with Art Store)
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it’s turned off, allowing the TV to become part of your décor. There are over 2,000 beautiful works of art to choose from on the Art Store*, and you can upload your own photography to cherish important memories. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
“*Separate Art Store subscription required to access full selection.

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer. Samsung’s Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Dolby Atmos®*
Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV’s 4 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema.

Slim Fit Wall Mount + One Near-Invisible Cable with One Connect Box
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections, and you can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard.

Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it’s never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.
*Customisable bezels each sold separately. Available at theframebezel.com.

Adaptive Sensors (Brightness & Motion)
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*

Dual LED 
Samsung’s Dual LED technology uses warm and cool LEDs to light up the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.

Object Tracking Sound*
An immersive TV sound experience that puts you in the heart of the action. Your TV uses its 4 built-in speakers – including up-firing speakers – to make the sound follow the action on screen*. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be – and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you’re watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.
“*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required.”

AI Sound (SpaceFit Sound, AVA, Adaptive Sound)
Using AI, your TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You’ll hear every last detail.

Quantum HDR
Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs so you can see even more detail in the darkest and lightest scenes.

Motion Xcelerator Turbo Plus*
Get ready to perform at your peak. From those high-octane car races to that thrilling dungeon chase, bring the best out of next-gen graphics on Samsung The Frame. The Frame and HDMI 2.1** work in perfect synergy with next-gen consoles to deliver ultra-high 120Hz TV refresh rates and ultra-low input lag. It cuts out the blur between fast-paced images, so you’ll experience ultra-smooth, lightning quick, immersive 4K gaming.  See epic moments in game-changing detail.
“*Motion Xcelerator Turbo Plus & VRR available from 55″” and above.
**55″”+ supports VRR/4K@120Hz as specified in HDMI 2.1.”

FreeSync Premium Pro*
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) v